{"id":59018,"date":"2010-12-15T12:32:50","date_gmt":"2010-12-15T18:32:50","guid":{"rendered":"http:\/\/www.ktbb.com\/post\/?p=59018"},"modified":"2010-12-16T12:15:27","modified_gmt":"2010-12-16T18:15:27","slug":"officials-rose-season-planning-pays-off","status":"publish","type":"post","link":"https:\/\/ktbb.com\/post\/?p=59018","title":{"rendered":"Officials: Rose Season Planning Pays Off"},"content":{"rendered":"

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\nTYLER — Tyler officials say efforts to expand the economic impact of the Rose Season paid off this year with an estimated $2,041,529 spent by attendees at the three-week long event \u2013 up from $973,706 in 2009. Hotel-motel occupancy tax revenue during the month of October also rose significantly according to information from the State Comptroller\u2019s Office; revenue grew by more than $20,000 over the same month in 2009.<\/p>\n

\u201cFollowing the Rose Festival in 2009 we formed a committee to look at ways we could capitalize upon the event to attract more visitors to Tyler,\u201d commented City Manager Mark McDaniel. \u201cWe already had several longstanding, successful attractions \u2013 so it was simply a matter of adding additional activities that appealed to a broad range of visitors and getting the word out across the State. The result was the three-week long Rose Season.\u201d<\/p>\n

In addition to the traditional Rose Parade, Queen\u2019s Tea and Coronation, the 2010 Rose Season included Tyler\u2019s first full marathon, the Festival on the Square Texas Music Concert, a self-guided garden tour, horticulture workshops, the Master Gardener Fall Conference and Bulb Sale, an arts and crafts fair and much more. \u201cBy expanding the Rose Season into three weekends, we were able to offer a variety of events that were marketable to a cross section of tourists,\u201d added Convention and Visitors\u2019 Bureau Chief Operating Officer Henry Bell. \u201cWe focused our marketing efforts on this region as well as the major metro areas such as Dallas.\u201d<\/p>\n

Overall, reports from the planners of Rose Season events showed that attendance grew from 57,410 attendees in 2009 to 83,839 in 2010. More than 50 percent of attendees were considered tourists from outside Smith County and overnight stays grew from 1,423 in 2009 to 1,878 in 2010.<\/p>\n

Some events that were part of the Rose Season had been held at other times of the year in the past. The Festival on the Square had traditionally been held in September; however, to reach a critical mass, the event was moved to October as part of the Rose Season line up. The concert occurred the night before the Rose Marathon, which allowed for cross marketing of both events, and drew an estimate 2,500 attendees. \u201cThe Tyler Rose Marathon was a great addition to the Season\u2019s events,\u201d said McDaniel. \u201cIt drew more than 1,800 people and resulted in 302 hotel room nights.\u201d At least 70 percent of the marathon\u2019s participants were from outside Smith County, with six percent coming from other states.<\/p>\n

\u201cPlanning for the 2011 Rose Season is already underway,\u201d said Tyler Mayor Barbara Bass. \u201cThe spirit of cooperation that is growing is positioning tourism as a major economic driver in our community. I have every confidence that we will continue to see growth moving forward.\u201d The year-to-date hotel-motel occupancy tax has grown more than 10 percent as compared to the same period in 2009.<\/p>\n","protected":false},"excerpt":{"rendered":"

TYLER — Tyler officials say efforts to expand the economic impact of the Rose Season paid off this year with an estimated $2,041,529 spent by attendees at the three-week long event \u2013 up from $973,706 in 2009. Hotel-motel occupancy tax revenue during the month of October also rose significantly according to information from the State … Continue reading Officials: Rose Season Planning Pays Off<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-59018","post","type-post","status-publish","format-standard","hentry","category-local-news-archive-archives"],"publishpress_future_action":{"enabled":false,"date":"2026-06-10 10:01:19","action":"change-status","newStatus":"trash","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/59018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59018"}],"version-history":[{"count":15,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/59018\/revisions"}],"predecessor-version":[{"id":59317,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/59018\/revisions\/59317"}],"wp:attachment":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}