{"id":54310,"date":"2010-11-23T12:03:26","date_gmt":"2010-11-23T18:03:26","guid":{"rendered":"http:\/\/www.ktbb.com\/post\/?p=54310"},"modified":"2010-11-24T12:07:38","modified_gmt":"2010-11-24T18:07:38","slug":"food-bank-teams-up-with-brookshires-kraft","status":"publish","type":"post","link":"https:\/\/ktbb.com\/post\/?p=54310","title":{"rendered":"Food Bank Teams Up with Brookshire’s, Kraft"},"content":{"rendered":"

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\nTYLER — Brookshire Grocery Co. announces it is huddling with Kraft Foods to tackle hunger in East Texas. Brookshire Grocery Co. is part of Kraft Foods\u2019 Huddle to Fight Hunger, which is the food company\u2019s largest branded hunger-relief program designed to achieve a significant goal: give 20 million meals or more to Feeding America. On Tuesday, Brookshire Grocery Co. and Kraft Foods presented a $10,000 check to the East Texas Food Bank, part of the Feeding America network. To celebrate the launch of Huddle to Fight Hunger locally, Brookshire Grocery Co. and Kraft Foods are donating the monetary equivalent of 70,000 meals to Feeding America on behalf of local food banks in the area, as well as encouraging local residents to join the team.<\/p>\n

\u201cHunger is a very serious issue in our country that often goes overlooked,\u201d said Rick Ellis, Senior Vice President\/Chief Marketing Officer, Brookshire Grocery Co. \u201cSadly, 49.1 million Americans, or one in six of our neighbors struggle to put food on their tables. That\u2019s why we\u2019ve joined Kraft Foods in their ambitious effort and are encouraging members of the community to huddle with us to address this problem. It can\u2019t be overlooked anymore.\u201d<\/p>\n

Huddle to Fight Hunger combines three things Americans are passionate about \u2013 football, food and helping others. To reach the end zone, Kraft Foods has huddled together its power brands and high-profile celebrities including football legend Joe Montana, sports journalist Erin Andrews and chefs Pat and Gina Neely to champion the cause. The company also coordinated a variety of marketing support vehicles, such as consumer incentives, high-impact media like cinema, newspaper and magazine ads, a major public relations campaign, as well as social and mobile activities. The campaign will culminate in San Francisco on January 9, 2011, with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.<\/p>\n

\u201cHaving supported Feeding America for decades, we want to make sure everyone knows how committed we and our partners like Brookshire Grocery Co. are to reaching our goal,\u201d said Lisa Mann, Vice President of Consumer Experiences, Kraft Foods. \u201cSo we\u2019re pulling out all the stops \u2013 we\u2019ve secured great celebrity partners to help champion the cause, enlisted the support of our brands and partners and coordinating a series of local events like those that Brookshire Grocery Co. has planned in East Texas across the country.\u201d<\/p>\n

Local residents can help Kraft Foods meet and exceed their donation goal by visiting http:\/\/www.HuddleToFightHunger.com<\/a> to learn about all the ways they can get in the game. For each person that joins the \u201cHuddle\u201d on the site, Kraft Foods will donate one meal donation to his or her local Feeding America food bank. <\/p>\n","protected":false},"excerpt":{"rendered":"

TYLER — Brookshire Grocery Co. announces it is huddling with Kraft Foods to tackle hunger in East Texas. Brookshire Grocery Co. is part of Kraft Foods\u2019 Huddle to Fight Hunger, which is the food company\u2019s largest branded hunger-relief program designed to achieve a significant goal: give 20 million meals or more to Feeding America. On … Continue reading Food Bank Teams Up with Brookshire’s, Kraft<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-54310","post","type-post","status-publish","format-standard","hentry","category-local-news-archive-archives"],"publishpress_future_action":{"enabled":false,"date":"2026-06-09 20:54:36","action":"change-status","newStatus":"trash","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/54310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54310"}],"version-history":[{"count":12,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/54310\/revisions"}],"predecessor-version":[{"id":54675,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/54310\/revisions\/54675"}],"wp:attachment":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}