{"id":29051,"date":"2010-08-17T17:57:41","date_gmt":"2010-08-17T22:57:41","guid":{"rendered":"http:\/\/www.ktbb.com\/post\/?p=29051"},"modified":"2010-08-18T17:36:18","modified_gmt":"2010-08-18T22:36:18","slug":"new-letu-logo","status":"publish","type":"post","link":"https:\/\/ktbb.com\/post\/?p=29051","title":{"rendered":"New LETU Logo"},"content":{"rendered":"<p><a href=\"http:\/\/www.ktbb.com\/post\/?attachment_id=29064\" rel=\"attachment wp-att-29064\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ktbb.com\/post\/wp-content\/media\/2010\/08\/LeTourneau-University-new-150x150.jpg\" alt=\"\" title=\"LeTourneau University-new\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-29064\" \/><\/a><br \/>\nLONGVIEW \u2014 LeTourneau University President Dr. Dale A. Lunsford unveiled the university\u2019s new logo before a crowd of nearly 500 employees Monday.  The new logo includes the university colors of blue and gold and features a shield shape that is recognized as a traditional symbol of academic quality for universities. Inside the shield is a globe with latitude and longitude lines that form a stylized cross. University officials say the globe represents the university\u2019s global vision to equip students to make an impact for Christ in every workplace in every nation.  The officials add that the cross provides a visual element of the school\u2019s core identity as an unapologetically Christian university.  Also, according to officials, the letters \u201cLETU\u201d inside the shield are designed to be easily recognizable and unique identifiers for those for whom the name \u201cLeTourneau\u201d is difficult to spell.<\/p>\n<p>\u201cWe are, as part of our strategic plan, going to do some new marketing initiatives, and so it was the right time to update our university logo,\u201d Lunsford said.  \u201cThe \u2018LETU\u2019 inside the shield is important as we begin to communicate with audiences that cannot pronounce or spell &#8216;LeTourneau,&#8217; so they need to know us as \u2018LETU.\u2019 There are many \u2018LU\u2019s\u2019 out there, but we are the only \u2018LETU.\u2019\u201d   Lunsford said the new logo will be rolled out within the next year.  Officials say the logo was designed by Encore Multimedia of Longview to be representative for both the traditional and nontraditional students, as a gateway to a world experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONGVIEW \u2014 LeTourneau University President Dr. Dale A. Lunsford unveiled the university\u2019s new logo before a crowd of nearly 500 employees Monday. The new logo includes the university colors of blue and gold and features a shield shape that is recognized as a traditional symbol of academic quality for universities. Inside the shield is a &hellip; <a href=\"https:\/\/ktbb.com\/post\/?p=29051\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">New LETU Logo<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-29051","post","type-post","status-publish","format-standard","hentry","category-local-news-archive-archives"],"publishpress_future_action":{"enabled":false,"date":"2026-06-07 02:16:55","action":"change-status","newStatus":"trash","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/29051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29051"}],"version-history":[{"count":13,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/29051\/revisions"}],"predecessor-version":[{"id":29458,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/29051\/revisions\/29458"}],"wp:attachment":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}