{"id":239842,"date":"2013-02-13T17:00:02","date_gmt":"2013-02-13T23:00:02","guid":{"rendered":"http:\/\/www.ktbb.com\/post\/?p=239842"},"modified":"2013-02-14T17:25:31","modified_gmt":"2013-02-14T23:25:31","slug":"etmc-gets-excellence-in-community-service-award","status":"publish","type":"post","link":"https:\/\/ktbb.com\/post\/?p=239842","title":{"rendered":"ETMC Gets Excellence in Community Service Award"},"content":{"rendered":"<p><a href=\"http:\/\/www.ktbb.com\/post\/?attachment_id=239845\" rel=\"attachment wp-att-239845\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ktbb.com\/post\/wp-content\/media\/2013\/02\/thumb_ETMC-hospital-sign-21-150x119.jpg\" alt=\"thumb_ETMC-hospital-sign-2\" width=\"150\" height=\"119\" class=\"alignleft size-thumbnail wp-image-239845\" \/><\/a>TYLER \u2014 East Texas Medical Center Tyler has been selected to receive the Texas Hospital Association\u2019s 2012 Excellence in Community Service Award in recognition of its highly successful East Texas Pin-A-Sister breast cancer awareness campaign. The award was presented Wednesday at the THA 2013 Annual Conference and Expo in Austin. \u201cETMC Tyler has demonstrated a long-standing commitment to improve the health of every member of its community, and this program ensures engagement in a unique and interesting way,\u201d said Dan Stultz, M.D., FACP, FACHE, THA president\/chief executive officer. <\/p>\n<p>Regina Davis, director of ETMC\u2019s Breast Care Center, became interested in developing a program like Pin-A-Sister after the local chapter of Susan G. Komen for the Cure released results of a study conducted in Smith County. The data revealed that African-American women in the community had significantly higher rates of breast cancer than other women. Worse, these women also tended to present with later-stage breast disease and had a much higher mortality rate. <\/p>\n<p>Part of the problem was the messaging. Traditional advertisements promoting mammograms rarely included a multicultural perspective; even when they did, they still were not\u2019t enough to get women to go to the area\u2019s three breast care centers. \u201cThe church is the main cog of the African-American community, and that\u2019s where we needed to go to launch a grassroots effort,\u201d said Davis. \u201cBlack women simply weren\u2019t going to come to our breast care centers.\u201d <\/p>\n<p>In 2010, ETMC Tyler launched its Pin-A-Sister program in Tyler. Modeled after a program in Chicago, the campaign uses a strategy that has long been successful in the African-American community: Get the church involved. Breast cancer survivors provide personal testimonies at their home churches through East Texas Pin-A-Sister. In addition, churches host Pin-A-Sister ceremonies in which participating women pin each other with pink ribbons and pledge to take better care of themselves by getting annual screening mammograms. To date, 6,500 African-American women in Smith County have been pinned. <\/p>\n<p>\u201cWe are honored to receive this award, and we are excited to share the enthusiasm and results East Texas Pin-A-Sister has generated within our community,\u201d said Elmer G. Ellis, FACHE, ETMC Tyler president\/chief executive officer. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>TYLER \u2014 East Texas Medical Center Tyler has been selected to receive the Texas Hospital Association\u2019s 2012 Excellence in Community Service Award in recognition of its highly successful East Texas Pin-A-Sister breast cancer awareness campaign. The award was presented Wednesday at the THA 2013 Annual Conference and Expo in Austin. \u201cETMC Tyler has demonstrated a &hellip; <a href=\"https:\/\/ktbb.com\/post\/?p=239842\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">ETMC Gets Excellence in Community Service Award<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[177],"tags":[],"class_list":["post-239842","post","type-post","status-publish","format-standard","hentry","category-local-news-archive-archives"],"publishpress_future_action":{"enabled":false,"date":"2026-06-11 02:42:00","action":"change-status","newStatus":"trash","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/239842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239842"}],"version-history":[{"count":10,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/239842\/revisions"}],"predecessor-version":[{"id":240126,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/239842\/revisions\/240126"}],"wp:attachment":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}