I sure have missed KDOK and it’s great music. Do you think there will ever be another radio station that will play the kind of music KDOK played in Tyler? There is not a radio station in the area that plays the 60’s,70’s music. Can’t pick up KLUV, station from Dallas. Thank you for a reply.<\/p>\n
ANSWER<\/strong><\/p>\n I cannot speak for other broadcasters in the market. There is always a I miss KDOK, too. I liked listening to it a lot. But it was not a growing In order to keep time-spent-listening to KDOK at competitive levels, I was KLUV in Dallas conducts continuous music research in order to address this Thus, we made the decision regarding KDOK and, despite the fact that I miss Thank you for taking the time to share your thoughts.<\/p>\n Paul L. Gleiser<\/p>\n","protected":false},"excerpt":{"rendered":" I sure have missed KDOK and it’s great music. Do you think there will ever be another radio station that will play the kind of music KDOK played in Tyler? There is not a radio station in the area that plays the 60’s,70’s music. Can’t pick up KLUV, station from Dallas. Thank you for a … Continue reading I sure have missed KDOK and it’s great music. Do you think there will ever be another radio station that will play that kind of music?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-11687","post","type-post","status-publish","format-standard","hentry","category-archives"],"publishpress_future_action":{"enabled":false,"date":"2026-06-05 21:19:28","action":"change-status","newStatus":"trash","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/11687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11687"}],"version-history":[{"count":3,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/11687\/revisions"}],"predecessor-version":[{"id":11689,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=\/wp\/v2\/posts\/11687\/revisions\/11689"}],"wp:attachment":[{"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ktbb.com\/post\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nchance that one of them will make the business decision to change formats on
\none of their stations to something similar to what KDOK did. When and under
\nwhat circumstances that might occur, I cannot say.<\/p>\n
\nbusiness and it was taking away resources that were necessary to protect and
\ngrow our core franchise, which is news and talk. Playing music on the radio,
\nand particularly music from a “frozen” playlist, in other words a playlist
\nthat does not continually take in new material, has become a very different
\nbusiness than it used to be. The proliferation of personal music devices and
\nthe ability to easily interface those devices to the sound system in one’s
\nvehicle has dramatically chnaged the game for FM radio music broadcasters.<\/p>\n
\nhaving to spend a ruinous amount of money every year doing focus group
\nresearch on the KDOK playlist in order to determine which songs were getting
\nburned out and which songs needed to be brought back into rotation. The
\ntruth is, it is hard to compete with a person’s iPod. The playlist on a
\nperson’s iPod is the absolutely perfectly researched playlist for that
\nperson. It is particularly true in a format that doesn’t regularly introduce
\nnew music, such as an oldies station like KDOK, that constant music research
\nis necessary or the audience will not spend as much time listening and that
\nratings will suffer.<\/p>\n
\nissue. The problem for a similar station in a market like Tyler is that it
\ncosts the same amount to do the research in Tyler as it does to do the
\nresearch in Dallas-Ft. Worth. The cost of research as a percentage of KLUV’s
\nrevenue, however, is a fraction of that same cost as a percentage of KDOK’s
\nrevenue.<\/p>\n
\nKDOK, it has proven to be a good business decision.<\/p>\n