ETMC Wins National Marketing Awards
Posted/updated on: June 9, 2011 at 1:14 pm
TYLER — East Texas Medical Center has won several national marketing awards for materials produced by the marketing department under the direction of corporate director Carroll Roge and vice president Mike Thomas. ETMC was recognized with four Aster Awards. A gold Aster was awarded to Scott Berkley for a photo for ETMC EMS. A silver Aster was presented for the ETMC Athens fall newsletter and two bronze Asters were given for a brochure and television ad for the sleep center. The Aster Awards is an international medical marketing awards program.
The ETMC First Physicians Minute videos, produced by Rebecca and Scott Berkley, received the highest designation from the “Videographer Awards” with the “Award of Excellence.” A training video for surgery titled “Time Out” received the “Award of Distinction.” Only 14 percent of the over 1,800 entries received an award. The “Videographer Awards” recognize pieces produced, shot and edited in a high standard of excellence. The ETMC First Physicians Minute television spot also received an “Award of Distinction” from the Communicator Awards, an international marketing awards competition featuring over 9,000 entries.
ETMC won two bronze “Telly” awards for ETMC First Physicians Minute and “Time Out” training video for surgery. The Telly awards received over 13,000 entries from ad agencies, production companies, TV stations and corporations worldwide. A silver award is the highest an entry can receive followed by a bronze.
