FRESH by Brookshire’s Opens

TYLER � If you want to buy a fruit you�ve never heard of, watch a chef create a gourmet meal, or have an adult beverage while you shop, there�s a new store in Tyler offering just that. It�s FRESH by Brookshire�s, which opened Thursday on Tyler�s Old Jacksonville Highway. With 250 different kinds of cheese, fruits and veggies straight from the farmer�s field and dozens of varieties of water, it gives the name �FRESH� a whole new meaning.

General manager Steve DeLello says a lot of people have been traveling outside the area to get items they can�t find in East Texas, and he wants to keep more of that traffic local. Shelves are lined with everything from regular Ragu to homemade secret sauces. DeLello adds, �You�ll see that on the grocery aisle you�ll have gourmet items right next to the every-day items. If you get confused by all the gourmet names, you can find someone with lime green shoes and they�ll give you all the answers you need.�

FRESH also has a wine and beer selection. According to DeLello, �You actually can purchase a glass of wine and have it while you�re shopping, but the intent is with a meal.� DeLello promises affordability and business to local farmers. He says the store will stock �everything from tomatoes to strawberries to onions when they�re in season,� adding, �We�ll do our best to support the local vendor.�