I applaud you on your advertising being local and tasteful!

You all have a very classy site. The images are always crisp and there is a minimum of nonsense throughout. You have a good sense of what is news and what is hype – unlike your source (ABC) some of the other media outlets, local and national.

I especially applaud you on your advertising being local and tasteful – and free of the ultra annoying doubleclick, Bonzi Buddy, weatherbug

and google addcents offerings. It’s a reflection of the radio station/broadcast in that there is a level of professionalism immediately apparent.

Question: Is it hard to maintain this higher standard in this day of flashing, obnoxious ads and content? Do you feel that there is a higher reward and/or return in such a high standard? Or does your web market simply make it impossible to do otherwise?

ANSWER

Thank you for your kind words and for taking the time to share them.

We have done our best to make http://www.ktbb.com the best possible reflection of our commitment to high standards on the air at Newstalk 600 KTBB.We want there to be a seamless relationship between what we do on the radio and what we do on the web.

We decline opportunities to sell advertising on KTBB AM 600 nearly every week. Most of the ads we decline are selling things we can’t in good conscience inflict on our listeners. Examples include products that purport to enhance sexual performance, get-rich-quick-in-the-comfort-of-your-home schemes, miracle weight loss products, multi-level marketing programs and other products and services that are fraudulent, close to fraudulent or in bad taste.

Less frequently, we decline advertising on KTBB AM 600 because the commercial is overly loud or is in some other way obnoxious or offensive.

We attempt to apply the same standards to our websites, including http://www.ktbb.com. We pursue good content, we try to present it in a useful way that is pleasing to the eye and easy to navigate and we do not pursue advertising revenue opportunities that we don’t control.

Therefore, you will not see “hit the monkey” ads or pop-ups or Google ads on ktbb.com.

It is more gratifying than I can tell you that you noticed.

Thanks for coming to the site and thanks for sharing your input with us.

Paul L. Gleiser
President