Health District Announces New Identity
Posted/updated on: January 25, 2011 at 4:42 pm
TYLER – The Northeast Texas Public Health District (NET Health) unveils a transformation of its identity with a new brand. Officials say that the brand supports the recent improved appearance of the health district’s facilities at 815 North Broadway in Tyler, as well as the WIC clinics located in Canton and Jacksonville. Officials add that the logo “was designed to better emphasize the protection that NET Health provides for the health of our community.” According to press materials, NET Health underwent renovations in 2009 – 2010 to allow for an expansion of its services, allow for more security and privacy for clients, and provide a much needed cosmetic improvement for the building. Officials say the renovation initiated the apparent need for a “new look” for the District.
“We have worked diligently to transform NET Health into an organization that the community can rely on for credible public health information and services. With our improved facility, new logo and new name, it is our hope that this image reflects who we are and that we serve the Northeast Texas community to the highest standard,” says George Roberts, NET Health Chief Executive Officer.
According to Roberts, the new NET Health logo star represents Texas, and the shield relates to the protection function that Public Health serves daily. In addition to the new logo, NET Health’s identity now includes an abbreviated version of the name Northeast Texas Public Health District. The redesign is a departure from the previous logo, which was a blue State of Texas with the name Northeast Texas Public Health District circled around. “The NET Health Board and Leadership team are excited about the change and what this means for the future of our organization.” says Jim Hartung, NET Health, Board Chair.
The organization’s new website — http://www.healthyeasttx.org — has already gone live with the new logo. NET Health will now start changing the logo on facilities, vehicles, and educational materials in a transition that is expected to take about 6 months.
