Why is Mark Levin not on at 5pm anymore?
Posted/updated on: January 21, 2016 at 8:30 am
Why is Mark Levin not on at 5pm anymore?
We made the decision to program a local news hour at 5:00 p.m. based on the very latest audience ratings. Our least listened-to daypart is late afternoon. By being live and local for an hour on the way home, we hope to replicate the success that we have long enjoyed with the KTBB Morning News.
We know that we are largely a “car radio” radio station. That, coupled with the fact that we are the only local news radio, led us to develop the “Drive at Five” to capitalize on the need that working people have for a news update as they drive home.
Another consideration is the nature of the Mark Levin Show. Across the country, Mark Levin enjoys his strongest ratings on the east coast where his program begins at 6:00 p.m. This strongly suggests that the tone and tenor of the show is better suited to early evening than late afternoon. Accordingly, we have pushed the start of The Mark Levin Show to 6:00 p.m. local time.
