Brookshire’s Food Drive a Huge Success

TYLER — Brookshire Grocery Company’s annual Spirit of Christmas Food Drive has once again proved to be a big success. Because of the 34th annual food drive, more than 16,000 families throughout Texas, Louisiana and Arkansas received a week’s worth of food this holiday season. For just over 4 weeks, ending December 22nd, participating BGC stores collected donations of non-perishable food items and also sold pre-assembled “grab bags” and scan coupons for cash contributions. All donations stayed within each store’s community.

According to the company’s news release, this year’s grab bag sales increased by 20% while the scan coupon sales, which are used to purchase additional food items, increased by 70%. The food is donated to local service organizations and food pantries for distribution to families in need. Along with a box of food, each family also received a coupon for a free roasting hen, courtesy of Brookshire’s and Super 1 Foods.

The Spirit of Christmas Food Drive began in Tyler in 1982 with the Rose City Kiwanis Club, providing assistance to approximately 90 families in the Tyler area.