Stephen F. Austin Gets Rid of New Logo

NACOGDOCHES (AP) – Stephen F. Austin State University is shelving its new logo after hearing complaints from students and commenters on social media. SFA announced late last week that it would not use a logo designed by a marketing firm for about $14,000. The new logo had the letters “SFA” placed over an outline in the shape of the state of Texas, with a star in the “A” where SFA is located, in Nacogdoches. It would have replaced the old design, shown at left. The change sparked an online petition and complaints, and eventually led to university president Baker Pattillo saying the university would be “suspending the new logo effective immediately.” The old logo will go on billboards and banner ads.