New LETU Logo

LONGVIEW — LeTourneau University President Dr. Dale A. Lunsford unveiled the university’s new logo before a crowd of nearly 500 employees Monday. The new logo includes the university colors of blue and gold and features a shield shape that is recognized as a traditional symbol of academic quality for universities. Inside the shield is a globe with latitude and longitude lines that form a stylized cross. University officials say the globe represents the university’s global vision to equip students to make an impact for Christ in every workplace in every nation. The officials add that the cross provides a visual element of the school’s core identity as an unapologetically Christian university. Also, according to officials, the letters “LETU” inside the shield are designed to be easily recognizable and unique identifiers for those for whom the name “LeTourneau” is difficult to spell.

“We are, as part of our strategic plan, going to do some new marketing initiatives, and so it was the right time to update our university logo,” Lunsford said. “The ‘LETU’ inside the shield is important as we begin to communicate with audiences that cannot pronounce or spell ‘LeTourneau,’ so they need to know us as ‘LETU.’ There are many ‘LU’s’ out there, but we are the only ‘LETU.’” Lunsford said the new logo will be rolled out within the next year. Officials say the logo was designed by Encore Multimedia of Longview to be representative for both the traditional and nontraditional students, as a gateway to a world experience.