National Award for Tyler PR Firm

TYLER — The Tyler Area Builders Association (TABA) has been recognized by the National Association of Home Builders (NAHB) for its “New Home Bonanaza – an Open House Extravaganza” public relations campaign. Tyler-based Krantz PR’s promotion of TABA’s “Bonanza” event in October 2009 received the NAHB Association Excellence Award for Best Public Relations Campaign Conducted. The awards were handed out at the national NAHB conference on Aug. 6 in Santa Fe, NM.

The Bonanza was a five-day open house event that featured new houses and lots in a variety of sizes and price ranges. To further entice buyers, the homebuilders and TABA members offered additional incentives. Krantz PR made use of TABA President Ricky Casey, casting him as a wandering cowboy looking for a good home. Casey donned his cowboy hat, duster and boots for commercials and billboards advertising the event. “We are thrilled to add a national award to our resume’,” said Krantz PR President
Laura Krantz. “It is gratifying to have something that was a fun project turn into such high praise for our creativity. I’m proud of my team.”