National Award for Tyler PR Firm

TYLER — The Tyler Area Builders Association (TABA) has been recognized by the National Association of Home Builders (NAHB) for its �New Home Bonanaza � an Open House Extravaganza� public relations campaign. Tyler-based Krantz PR�s promotion of TABA�s �Bonanza� event in October 2009 received the NAHB Association Excellence Award for Best Public Relations Campaign Conducted. The awards were handed out at the national NAHB conference on Aug. 6 in Santa Fe, NM.

The Bonanza was a five-day open house event that featured new houses and lots in a variety of sizes and price ranges. To further entice buyers, the homebuilders and TABA members offered additional incentives. Krantz PR made use of TABA President Ricky Casey, casting him as a wandering cowboy looking for a good home. Casey donned his cowboy hat, duster and boots for commercials and billboards advertising the event. �We are thrilled to add a national award to our resume�,� said Krantz PR President
Laura Krantz. �It is gratifying to have something that was a fun project turn into such high praise for our creativity. I�m proud of my team.�