United Way Campaign Goal is $1.7 Million

TYLER — A festive celebration on Tyler’s downtown square Wednesday kicked off this year’s United Way campaign, with its $1.7 million goal. That’s how much the campaign raised last year. United Way President Nan Moore says it’s an optimistic goal, but still conservative based on the current state of the local economy. The good news: 30 percent of it has already been raised. The campaign wraps up in February. 24 agencies will divvy up the funds. Moore hopes to keep their funding levels flat; she says coming up short last year mainly affected the United Way budget, not the agencies. Moore is also expressing optimism that the campaign will bring in some new businesses and develop some new partnerships. With that in mind, she says exceeding the goal is not unrealistic.