Area Firm Plays Role in Marketing Vanity Plates

LONGVIEW — The passion to spread a personal message on a small but highly visible canvas, the license plate, has resulted in millions of additional dollars for the state’s general revenue fund. It also has provided a boom in business for Longview-based Encore Multimedia, the advertising and marketing firm that landed the contract to help spread the word across the Lone Star state about such license plates through the My Plates campaign.

Dean Waskowiak, president of Encore, said the firm’s latest effort to market Texas license plates is the “Say More With Seven” campaign that continues through Wednesday. The program allows Texans to put seven characters, either letters, numbers or a combination of both, on their license plates. In the past, with the exception of a couple of other similar limited-time offers, Texans wanting personal messages on their license plates have been limited to six characters, Waskowiak said.

According to KETK, Encore Multimedia is a subcontractor for the vendor partners that have the contract to develop and market the plates for the Texas Department of Motor Vehicles. My Plates is a joint venture of Nacogdoches-based Etech and Pinnacle Technical Resources of Dallas.