Band invited to 2028 London Parade

LONGVIEW – The Longview Independent School District band program is preparing for an international spotlight after the Longview High School Lobo Band was selected to perform in the prestigious London New Year’s Day Parade in 2028. The invitation-only event features thousands of performers from around the world and winds through the streets of Westminster in central London. More than 300 students from the Big Green Marching Machine, along with the Viewettes and Majorettes, are expected to represent Longview and East Texas on the international stage.

District officials announced on Tuesday during a surprise gathering at the Mickey Melton Performing Arts Center for current students in grades 7 through 10, who will be eligible to participate in the trip. Longview ISD Director of Bands and Director of Instrumental Music Rhonda Daniel said the opportunity reflects the dedication and discipline students have demonstrated for generations.

Daniel said performing in London will be a once-in-a-lifetime experience and a recognition of the band’s long-standing tradition of excellence.

“This is the kind of opportunity that students remember for the rest of their lives,” Daniel said. “Our students work with a level of discipline, focus, and pride that has defined this program for generations. To see that excellence recognized on an international stage is incredibly meaningful, not only for the band, but for Longview and East Texas.”

To make the trip affordable for all qualifying students, the Lobo Band Booster Club and Viewette Booster Club have launched a $1.5 million fundraising campaign. Organizers say the goal is to reduce each student’s estimated cost from more than $4,500 to about $1,000, covering airfare, lodging, meals and other travel expenses.

According to the district, more than 80% of Longview ISD students qualify for free or reduced-price meals, making financial support essential to ensuring every eligible student has a chance to participate.

Daniel said the trip is about access and that no student should miss the opportunity because of cost.

The boosters are accepting one-time donations, recurring gifts and larger sponsorships. Donations of $1,000 can help cover a significant portion of one student’s expenses, while larger contributions can support multiple students.

Community members interested in supporting the effort can donate here.