MADD: plan for Super Bowl

Tyler — As millions of Americans prepare for Super Bowl LX, Mothers Against Drunk Driving® (MADD) Texas calls all football fans to make a winning move before kickoff by planning a safe ride home. With celebrations planned nationwide, Super Bowl Sunday remains one of the most dangerous days of the year for impaired driving crashes. According to the latest data from the National Highway Traffic Safety Administration (NHTSA), 48% of all motor vehicle traffic fatalities on Super Bowl Sunday in 2023 involved drivers with some level of alcohol in their system, and 42% involved drivers who were legally impaired (BAC .08 or higher). Alcohol consumption increases during major sporting events, particularly around pre-game, halftime, and post-game gatherings, contributing to elevated roadway risk during and immediately following the Super Bowl.

“Super Bowl Sunday is all about teamwork for both players and fans,” said MADD CEO Stacey D. Stewart. “Planning a safe ride home is the ultimate game-winning play. Whether you use a rideshare, designate a sober driver, or take public transportation, the most important decision fans can make is to never drive impaired.”

“Whether watching the game at a bar, restaurant, or at someone’s home, MADD encourages everyone to plan before the game begins,” said Kathy Davidson Senior Program Specialist “If you’re hosting a gathering, help guests make it home safely by offering non-alcoholic drink options, supporting designated drivers, or arranging rides. Super Bowl celebrations should end in cheers, not tragedy.”

To amplify this message even further, MADD activates its MADD Sports initiative all year long, which leverages the influence of sports figures and athletes to raise awareness, promote safe choices, and advocate for more robust measures against impaired driving.